You Can Order DoorDash Through Texts and Slack Messages Now
DoorDash revealed new agentic shopping features for both companies and individuals
View ArticleShamrock Takes Majority Stake In Saylor, Merging It With Gaming Agency Mutiny
The combined agency is pitching fandom expertise to brands well beyond entertainment and gaming.
View ArticleHorizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models:...
Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.
View ArticleMarketing Has a Goldfish Memory
At Brandweek’s Marketing Vanguard Stage, Little Spoon CMO Caryn Wasser joined ADWEEK chief brand and community officer Jenny Rooney for a fireside chat on why marketing teams keep overcomplicating...
View ArticleThe One Thing Agency Chiefs Want to Change Over the Next 12 Months
From AI upskilling to more time for problem-solving, leaders at Digitas, Partners + Napier, Pereira O'Dell and Walrus share their priorities for the year ahead
View ArticleKids2’s Rochelle Wainer on Consumer Insights and the Next Generation of...
Bridging the gap between digital behaviors and social signals to real-world shopping experiences.
View ArticleFrom Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Marketing lead Allison Varone on the forces shaping the next era of lifestyle brand building.
View ArticleWhy CMOs Get Fired Fast ft. Jessica Apotheker of BCG
Orchestration, art, and science: How great marketing actually works.
View ArticleMeta Eyes Enterprise Spend With Muse for Small Business Launch
The new offering aims to put Meta’s new agent to work for the roughly 200 million brands that operate on its platform.
View ArticleOpenAI Takes On Meta’s Muse With Dots, an Always-On AI Agent
The agents run on their own cloud computers and can connect to more than 4,000 apps.
View ArticleAdvertisers Can Directly Influence Amazon’s Alexa Responses
In May, Amazon rewired its AI assistant with Alexa for Shopping and Alexa+. Now, advertisers can take more control of the new, AI-driven experience.At Amazon’s annual UnBoxed advertising event held […]
View ArticleAmazon Rebuilds Its Ad Platform Around AI Agents
Goodbye Amazon Ad Console, hello Amazon Ads Agent.
View ArticleMcAfee Overhauls Its Brand as AI Rewrites the Rules of Online Security
Cybersecurity company aims to broaden its image beyond antivirus software
View ArticleFormer CMO Rodney Rambo Had Nothing To Do With Converse’s Controversial Ad....
Doxxed and mislabeled by AI answer engines, Rambo found help from the people in his network
View ArticleSpotify’s Tour With Coach Is a Big Grab For Untapped Brand Budgets
Spotify's Tabby Tour is an attempt to solve some of the traditional limitations of its advertising business
View Article2026 VMAs Was Taylor-Made for Big Viewership Boost, 51% Increase
The VMAs reached 8.4 million viewers, an 11-year high.
View ArticleMarketers, You Have 9 Minutes to Earn Attention
This post was created in partnership with ViantAs TV and streaming audiences become increasingly fragmented, understanding what happens between an ad being served and a viewer paying attention is...
View ArticleDelta Air Lines Follows United in Building an Ads Business
Delta has hired a former Deloitte and Digitas leader to run its media network.
View ArticleHoly H-E-Double Hockey Sticks: Adobe Is Bringing AI to the NHL
NHL teams with Adobe as an Official Creative, Marketing, and AI Partner.
View ArticleHoliday Ecommerce Shopping to Hit $275 Billion Despite Consumer Strain,...
AI and buy-now-pay later will grow while shoppers look for fun and value.
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