Charli XCX Joins Absolut for ‘Chaotic’ Two-Year Partnership
Absolut Vodka has signed a two-year partnership with Charli xcx.
View ArticleJay-Z Reportedly Crazy in Love With Performing at Super Bowl 61 Halftime Show
The rapper's Roc Nation has had a deal with the NFL to produce the Super Bowl halftime since 2019.
View ArticleRobert Downey Jr. Trades Tony Stark’s Aviators for Snap’s AR Specs
The Iron Man star has joined Specs brand as chief customer experience officer, as the smart glasses wars ramp up.
View ArticleHow Shoes Became the Ultimate Cultural Vehicle for Brands
Footwear is one of the most powerful vehicles to break into culture. Here are five recent shoe collaborations that prove it.
View ArticleThe Real Value of an Ad Starts With Attention
This post was created in partnership with ViantAn ad can generate millions of impressions, spark controversy, or rack up views. But none of those measures alone reveals whether people watched […]
View ArticleLiquid I.V. Swaps Singing Toilets for F1 Precision in Its McLaren Debut
Liquid I.V.'s first campaign under its McLaren deal features Formula 1 Lando Norris and Oscar Piastri.
View ArticleSemafor’s Upcoming Tech Summit Is Already an Eight-Figure Business
Silicon Valley & The World has signed 24 commercial partners ahead of its November debut, the latest sign of how central events have become to the publisher.
View ArticleBest Buy and IGN Pair Up Ahead Of Major Game Releases
The gaming news outlet will provide reviews, articles, and videos for Best Buy's website.
View ArticleHalloween Is ‘Gay Christmas,’ and Grindr Wants to Own It
Grindr CMO Tristan Pineiro on the Pleasure Ball, the pull of Halloween, and why brands that overlook queer audiences are missing out.
View ArticleWeek of Oct. 5 Cable News Ratings: CNN Up in Both Measurements
Despite the other gains, Fox News was still the most-watched news network.
View ArticleTicker: NBC News’ Dateline Heads North of the Border
MS NOW’s Ali Velshi will host a special on what is becoming a core election issue, the growing data center backlash.
View ArticleTarget Is Pitching an Ad Metric to Drive Sales, But Most Brands Aren’t...
A leader in Target's ad business warned marketers they're prioritizing the wrong measurement.
View ArticleParade Founder Cami Tellez Taps UTA Exec to Scale Her ‘Post-Follower’ Agency
Social media has moved past the follower count, but influencer marketing has not. With her new venture, Cami Tellez is trying to change that.Tellez, the 29-year-old marketing guru who in […]
View ArticleKatzenberg-Backed Netomi Expands Leadership as It Bets on AI-Tailored Websites
In a sign of his conviction, Katzenberg has sent the general partner of his venture firm, Justin Wexler, to join the AI startup Netomi.
View ArticleA Meta-Morphosis: Frontier Foray and TikTok Block
A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals […]
View ArticleAds of the Week: 13 Campaigns That Caught Our Eye, From Chipotle to Pringles
Chipotle, Pringles, DoorDash, Sprite, Gymshark, and more are behind the week’s most notable ads.
View ArticleWeek of Sept 28 Morning News Ratings: Total Viewer Gains for Morning Shows
GMA narrows the demo gap.
View ArticleAmerican Express CMO and 37-Year Vet Elizabeth Rutledge Retires
Financial services giant said it expects to announce a successor in the coming weeks
View ArticleWeek of Oct. 5 Evening News Ratings: CBS Evening News Up in Demo
All three evening newscasts did not post gains in total viewers.
View ArticleClear Channel Taps Two Top TV Execs to Reprogram Outdoor Advertising
Univision's Wade Davis and former Paramount ads leader John Halley join Clear Channel C-suite
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